One reason for the comparatively slow growth of digital printing on textiles may be related to the extreme demands of the textile applications and the wide selection of types of textiles used in the industry. Fabric has always been inherently more difficult to print due to its flexible nature. The level of flexibility varies from warp to weft and with each degree around the bias, so guiding the fabric precisely through a digital printing press has proven to be very difficult, not forgetting the challenges of softness, fading, rub and wash resistance.
Digital textile printing is described as method of printing colorants onto fabric. Most notably, digital Ink Jet textile printing is referred to when identifying either printing smaller designs onto garments (T-shirts, dresses, promotional wear; abbreviated as DTG, which stands for Direct to Garment) and printing larger designs onto large format rolls of textile. The latter is a growing trend in visual communication, where advertisement and corporate branding is printed onto polyester media. Examples are: promotional & lightweight sports apparel flags, banners, signs, retail graphics.